Privacy policy

Last updated: October 31, 2025

Privacy and Cookie Policy

New Earth Group controls the collection and processing of all personal information and data in a fair and lawful manner through this website. We only process personal data that is adequate, relevant, and not excessive in relation to the purposes for which it is collected.

At New Earth Group we are committed to protecting your privacy and processing your personal data in a transparent and secure manner. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website and make purchases.


1. What Data We Collect

We may collect and process the following categories of personal data:

  • Identity data: Name, address, email, phone number

  • Transaction data: Purchase history, payment information (Note: payment data is processed securely by third-party providers and is not stored by us)

  • Technical data: IP address, browser type, device information

  • Usage data: Pages visited, time spent, actions taken on the site

  • Marketing preferences: Opt-ins for newsletters or promotions

 

2. How We Use Your Data

We process your data to:

  • Fulfill and deliver your orders

  • Communicate order status and customer support

  • Process payments securely

  • Improve our website functionality and performance

  • Send marketing communications (with your consent)

  • Comply with legal and tax obligations

 

3. Legal Basis for Processing

We process your personal data based on the following legal grounds under GDPR:

  • Contractual necessity: To fulfill your orders

  • Legal obligation: Tax and accounting compliance

  • Legitimate interest: Website security, fraud prevention

  • Consent: For email marketing (you may withdraw anytime)

 

4. Data Sharing

We may share your personal data with:

  • Payment processors (e.g. Shopify Payments, PayPal)

  • Delivery partners (e.g. postal or courier services)

  • Service providers (e.g. Shopify, Meta, Google and analytics tools)

  • Regulators or legal authorities where required

We do not sell or rent your personal data to third parties.


5. Data Retention

We retain your data only as long as necessary to fulfill the purposes for which it was collected, including legal and accounting requirements.

 

 

6. Cookies and Tracking

This website uses cookies to personalize your experience, measure traffic statistics, and improve the quality of the content provided. You can manage your cookie preferences via your browser settings. Except for those that are strictly necessary for the website to function properly, the use of other cookies will always depend on your consent.

We use cookies to:

  • Enable essential features without which the website would not function properly, such as pre-selecting your chosen language, handling redirects, and more.

  • Remember your preferences, such as language, region, currency, etc.

  • Display your shopping cart.

  • Ensure you remain logged in while navigating through different pages of the website after signing in.

  • Collect information about how you use the website — for example, which pages you visited, the average duration of your visit, etc. This functionality is provided via Google Analytics.

You can always block the use of cookies by adjusting your browser settings — either for all cookies or for specific ones. Please note that if you block or delete one or more of the cookies we use, the website may not function as expected.

Types of Cookies We Use

Essential Cookies

These cookies are strictly necessary for the website to function correctly. Without them, you may not be able to navigate the site or access secure areas. These cookies can only be disabled by changing your browser preferences.

Performance Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. They help us understand which pages are most and least popular and how visitors move around the site. All information collected by these cookies is aggregated and therefore anonymous.

Marketing Cookies

These cookies may be set by our advertising partners through our website. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. While they do not store personal data directly, they work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

 


7. Data Controllers


New Earth Group handles the processing of personal data for customers who ordered through cellpowerx.com.hk.


8. Updates to This Policy

We may update this Privacy Policy periodically. The latest version will always be available on our website.